The True North spirit: How local tech transformed Shore Centre
Late last November, amid a deluge of bad news emerging from the world of technology – fake news, social media addiction, gender inequality, startup bro-culture – a modest event unfolded at Communitech that, looking back, could rightfully be described as the opening trumpet flourish for one of the most heartwarming little tech stories of the year.
The event was the launch of a mobile and web app for a local organization called Shore Centre.
Shore Centre (formerly Planned Parenthood) isn’t a traditional tech company, by any means. In fact, it’s not a tech company at all. It’s a non-profit, a charity, that exists to help women with pregnancy and health issues, additionally helping guide women through the often frightening, emotionally charged process of acquiring an abortion.
Shore Centre’s new app, built here in Kitchener by a company called Zeitspace, is flat out noteworthy, and is for a whole lot of reasons.
The app has, in the span of one month since its launch, “completely transformed” the way Shore Centre connects with its clients, generating a 50-per-cent increase in women served, while doing so with greater ease, expediency and privacy.
It has additionally set a modern, tech-savvy standard of service for non-profits, one that may well become