[New report] Shopper Data Debrief

Thanks to new technologies, the capabilities of in-store analytics more closely mirror those available online, allowing retailers to track where shoppers go in store, what items they pick up and what they end up buying. Every in-store touch point can now be viewed an opportunity to harvest shopper data that can be used to improve the customer experience and refine store operations.

PSFK’s Shopper Data Debrief explores how retailers are using in-store analytics in order to gain a deeper understanding of how people actually shop. The report provides best-in-class examples and actionable insights on how to best capture and leverage data within the physical footprint in order to create a mutually beneficial exchange that maximizes operational efficiencies while providing a more personalized and responsive customer experience.

Published April 2019 #adoreme #alibaba #amazon #apricart #customer-data #customer-experience #customer-journey #cx #data #debrief #debriefs #dirty-lemon #in-store-analytics #in-store-technology #jd-com #loyalty-membership #mac-cosmetics #macys #nike #pepsico #perch #premium #privacy #rent-the-runway #sephora #shinola #shopper-data #shopper-education-assistance #store-experience-design #technology #tencent #tmall #transactions-payments #walgreens #youcam

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