How To Close The Pleasure Gap With Product Design Innovation

We now live in the age of authenticity. What makes you tick? Show us. Stand for something? Good, be transparent about it. No more walls. But when it comes to the birds and the bees, we think we’re all aboard the “authenticity” bandwagon because rappers rap about booty in music videos and doctors no longer diagnose sexually frustrated women with “hysteria” like in the days of old. But when it comes to discussing the real issues—like the pleasure gap between males and females—that statistically, women are four times more likely to refer to sex as less pleasurable than men—some of us still have feudal-style walls and moats between us and our sexual desires. Swooping in to the rescue is behavioral psychologist Alexandra (Alex) Fine who teamed up with product engineer Janet Lieberman to create sex toys that satisfy real women’s needs at Dame Products. Alex took the stage at our PSFK conference to tell us about her mission to openly empower the sexual experiences of womankind.

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