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Op-Ed: Millennials Are Ushering In A New Era Of Content Creation

Storyblocks CEO TJ Leonard explores the shifting needs of digitally-savvy young creatives, who are producing more bite-sized content at faster speeds

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Op-Ed: Tech Will Save Healthcare, And Healthcare Will Save Your Business

Evan Kraut, managing director of Grey Adventures, argues that data and devices will lead to better health—and drive transformation in other industries

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Interview: How Viacom Is Evolving With Audiences

Viacom’s Kodi Foster discusses applying data strategy to entertainment for cross-generational audiences before joining us on stage at PSFK’s CXI 2018 conference

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[New report] The Out-Of-Home Entertainment Experience

This PSFK research paper gives an overview on the out-of-home entertainment industry, examining new ways brands are leveraging emerging technologies, community and storytelling to create immersive experiences and maximize engagement for their audiences.

Published April 2018

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Google opens its doors and its wallet

A place to call home. Money to bring a home to life. Google, on Tuesday, announced plenty of both, all in the name of enhancing the local resources available for STEM, women and kids.
“This investment will be an asset for years to come,” said Kitchener Mayor Berry Vrbanovic, lauding a donation by the technology giant of, first of all, nearly 4,000 square feet of space on the ground floor of its Kitchener offices for community use and, secondly, CDN$2.1 million in funding aimed at stoking computer-related opportunities for three distinct groups.
“Giving back can take many shapes,” said the mayor. “All these contributions are valuable in community building.
They’re also important because they say something about who we are as individuals and as a community.”
The money, announced at the new Google Community Space, breaks down into three gifts:

A $1.5-million donation to Actua, a STEM outreach organization that offers computer science workshops for kids called Codemakers. The donation brings Google’s investment in Codemakers to $3 million.
A $200,000 grant to the University of Waterloo’s Engineering Outreach Program for Engineering Science Quest. The program will take place in the Google Community Space and will help local youth build digital skills.
And $400,000 in funding to the

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Interview: When Chat Works Best For Customer Service

Betaworks VC Peter Rojas shares his perspective on the role of chat interfaces in customer service, including their success outside of U.S. markets

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Interview: Deploying Health Data To Deliver Customized Nutrition

Nutrigene CEO Min FitzGerald describes how her company honed the health and wellness experience by personalizing supplements for every customer

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Retail Column: Conference Failures And Curation Wins

Retail columnist Winston Wright critiques the GlobalShop conference and highlights his favorite instances of retail curation

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Bridgit’s Ryan Martin: Cycling for mental health

The road to mental health for Bridgit’s Ryan Martin has been a long one. A year ago he was diagnosed with bipolar disorder and for several years before that he battled depression and anxiety.
On May 14 Martin will dip his toes in the Pacific Ocean near Tofino, B.C., climb aboard his bicycle and begin a long, daunting journey of a different kind, a 7,387-kilometre trek across Canada to St. John’s, Nfld., all in the name of raising money and awareness for mental health – particularly workplace mental health.
“It’s time to give back,” says Martin, 23.
A Laurier University business grad from Guelph, Martin has worked at Bridgit as a business development and sales rep for a little more than year. The company, which makes a construction management software platform, has not only backstopped his ride, donating the touring bicycle he will use for his journey, but has steadfastly supported him at work as he has grappled with his mental health issues.
“Ever since [Ryan] joined Bridgit, we’ve been able to have a very open conversation with him about his mental health,” says Mallorie Brodie, Bridgit CEO and co-founder.
“And although I can only imagine how challenging and nerve wracking that likely was to bring

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Op-Ed: Why Hitler Would Have Loved Twitter

Marketing pioneer Scott Bedbury says that every brand has a conscience but somewhere along the way Twitter’s got lost in the clicks, tweets and retweets.

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